PRIVACY POLICY

Effective Date: January 1, 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, make a purchase, or download an e-book from LUBTFY's Websites.

Personal information we collect When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How We Use Your Personal Information
We use the information collected through the Site to:

- Process and fulfill orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and/or order confirmations).
- Communicate with you.
- Screen orders for potential risk or fraud.
- Improve and optimize the Site’s performance and user experience.
 
Platform-Specific Disclosures
As part of its internal operations, the company integrates with various social media platforms for content creation and management. The following platforms are used, and we adhere to their respective privacy policies:

Facebook and Instagram: Facebook Privacy Policy and Instagram Privacy Policy
LinkedIn: LinkedIn Privacy Policy
Twitter: Twitter Privacy Policy
Pinterest: Pinterest Privacy Policy
TikTok: TikTok Privacy Policy
Medium: Medium Privacy Policy
 
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to understand how customers use the Site.

You can read more about how Google uses your Personal Information at Google’s Privacy Policy. You can also opt out of Google Analytics at Google Analytics Opt-Out.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

- Facebook: www.facebook.com/settings/?tab=ads
- Google: www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info

Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. To exercise these rights, please contact us using the details below.

Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue legitimate business interests as described above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention
When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors
The Site is not intended for individuals under the age of 18.

Contact Us
For more information about our privacy practices, or if you have questions or complaints, contact us at:

Email: [email protected]
Address:
LUBTFY Ltd.
[Re: Privacy Compliance]
Spovgränd 1
383 35 Mönsterås
Sweden